My first assignment for my internship as a writer for Sacramento Fashion Week was to interview a boutique owner, so of course my mind went straight to my favorite little slice of heaven in Midtown Sacramento-- HEART. I got to chat with owner, Vanessa Lopez, about the latest fall trends and how her boutique plays a role in Sacramento's fashion industry.
Love, Kate: What inspired you to open up a boutique?
Vanessa Lopez: I was always into fashion and had worked in retail and other boutiques for a number of years. When one boutique closed, I missed being around it so I opened my own. I have a passion for working with local people.
LK: What audience does Heart cater towards?
VL: Trendy females who are ahead of the curve. Our age range usually is 19-35 years old.
LK: What are your favorite upcoming fall trends?
VL: Embellishment and Green military jackets are always a staple.
LK: Do you think Sacramento can ever compete with bigger cities and be known as a "fashion capital"?
VL: Sacramento has smaller numbers than bigger cities but I think we can. There are very fashionable people living in Sacramento.
LK: How would you describe Sacramento's fashion "style"?
VL: Casual Cool.
LK: How does Heart contribute to Sacramento's growing fashion industry?
VL: By providing new fashion trends at affordable prices.
If you are ever looking for a trendy outfit to wear or a chic piece to update your closet with, Heart is the first place that should be on your list. You can find it at 1903 Capital Avenue in Midtown Sacramento.